Trade and supply chain finance (SCF) platform Finverity has hired Lina Brooks as head of customer success.

Brooks joins Finverity after four years at Finastra, where she was a senior SCF product manager. Previously, she was senior analytics manager for trade and other product solutions with Finastra’s pre-sales group, and has also held roles in transaction banking at JP Morgan and Lloyds Bank.

In the newly created position, Finverity says Brooks will be the “link between the product development team and customers”, responsible for driving product adoption, hiring and training the customer success team, and working with the product team on customer requirements and initiatives.

“As the digitalisation of the trade and supply chain finance sector continues apace, customers require a seamless and intuitive experience when it comes to linking their operational processes with Finverity’s technology platform,” says Brooks, adding that the team will aim to “set the industry standard for customer experience”.

Brooks reports to Arnold Ngunjiri, Finverity’s chief product officer.

“Excellent technical features lose much of their attraction if they are not readily and easily adoptable by customers. Lina’s appointment as head of customer success reflects the huge importance Finverity places on the end-to-end user experience,” says Ngunjiri.