PrimeRevenue is expanding its presence into Turkey and the Middle East with the announcement of a new partnership with technology-led supply chain finance (SCF) and payment solutions provider UbiQ Innovations (UbiQ).

UbiQ delivers short-term trade finance, reverse factoring and working capital solutions to trading companies throughout the Middle East, North Africa and Turkey. The partnership will enable PrimeRevenue to extend its offering to the region.

“We experience strong demand in this region, as we are witnessing worldwide, to SCF solutions given working capital challenges in today’s economic climate,” says CEO at PrimeRevenue, PJ Bain.

“After expanding our reseller capabilities through key partners in Mexico and Africa, we are very pleased to be working with UbiQ to deliver our best-in-class global, multi-funder platform to support supply chains in the Middle East.”

According to managing partner at UbiQ, Michel Kilzi, the partnership will help address a growing need for working capital optimisation in a challenging region for importers and exporters. “UbiQ is proud to engage in a strategic partnership with PrimeRevenue to bring to the region proven expertise in SCF solutions,” he says.

“It will contribute to the growth of the growth of the much-needed SME sector, which will also have a positive impact on the region’s socio-economic development,” adds Kilzi.