Shue Heng Yip has been named head of digital transformation for Asia and Oceania at Mitsubishi UFJ Financial Group (MUFG).

He is responsible for shaping MUFG’s digital network in Asia and Oceania and will focus on the development of innovative digital solutions and sustainable practices to address problems in the trade ecosystem in the region, particularly in the unbanked and under-banked segments of the population.

Yip has spent 20 years in Singapore’s public and private sectors, across financial services, legal services and info-communication technology. Prior to his current appointment, he was a director leading the sector transformation for fintech, tradetech and legaltech at the Info-communications Media Development Authority (IMDA), a government agency in Singapore.

In this role, he led the team conceptualising and shaping trade-related initiatives like the blockchain solution TradeSafe and the Global Trade Connectivity Network (GTCN), both of which are aimed at transforming international trade. He is also a contributing member of the ICC’s Digitisation of Trade Finance Working Group.