James Madsen has been appointed head of international business at HSBC Bank.  Previously head of global business strategy for payments and cash management, Madsen will take on his new role on July 1.

As head of international business, he will be responsible for trade services in Europe and developing HSBC’s wider international business proposition for its UK commercial banking customers.

Madsen has worked for HSBC for 22 years and has worked in the Middle East, the Philippines, Hong Kong, the South Pacific and the UK. In his most recent role he was involved in formulating the strategy for integrating HSBC’s transactional services for corporate and institutional customers across the globe.

Madsen comments on his appointment: “I am expecting the role to be both challenging and exciting. Trade services is a very competitive market but the strength of HSBC’s global network gives us a natural advantage. I intend to use this advantage to keep HSBC ahead of the competition and to develop a business that continues to surpass customer expectations.”

Madsen will replace the current head of trade services Derek Lunt, who will become area manager for Milton Keynes.