Supply chain finance solution provider PrimeRevenue has named Eric Riddle as vice-president and general manager for Europe.

Riddle was previously responsible for PrimeRevenue’s overall sales strategy and account management staff in the US.

Based in Prague, he will now focus on expanding PrimeRevenue’s products and services throughout the region, while managing the firm’s European operations including sales, marketing, and business development activities. Riddle will also manage PrimeRevenue’s European service and support teams.

With more than 20 years of experience, Riddle previously served as senior vice-president of worldwide sales, business development and international operations at Avotus Corporations.

Before that, he was vice-president of worldwide sales at Think Tools and held various senior executive positions with FreeMarkets, Metiom, and Automatic Data Processing.

“I am extremely excited to be part of such a strategic organisational change which will enable us to better align our resources and deliver the highest value and level of service to our clients,” says Riddle.