JP Morgan has brought in industry veteran Abdul Raof Latiff as its new head of treasury services for the Asean region.

In the job, Latiff is going to be responsible for building on the firm’s growth strategy across Singapore, Malaysia, the Philippines, Indonesia, Thailand, Vietnam and Pakistan.

He moves to the position after spending the last seven years with JP Morgan in a number of roles in the banks’ corporate and financial institution divisions.

He will be based in Singapore and report to JP Morgan’s Asia Pacific chief executive officer Thomas DuCharme.

As well as Latiff’s hire, the bank has brought in two regional treasury services heads in Nadia Schiavon, who is in charge of the Australia and New Zealand business and Hooi Ching Wong, head of treasury services Malaysia.

In Australia, Schiavon will be building on the bank’s network in the region.

She joins from Citi, where she worked in senior positions in finance, operations, technology, implementation and client services.

Malaysia head Wong brings more than 15 years of experience to the role and also joins from Citi.

Wong’s role has been highlighted as a key position in JP Morgan’s growing treasury services business, as the bank sees Malaysia as an important growth market for JP Morgan clients.

“These appointments mark an important phase in JP Morgan’s aggressive international growth agenda,” says Asia Pacific chief executive officer DuCharme.

“By further aligning our global and regional capabilities with a more sharply focused domestic market presence across Asia Pacific, we can enhance the range of services we offer to our cross-border clients as they continue to identify growth opportunities and execute their expansion plans.”

The hires follow a number of Asia Pacific treasury services appointments throughout 2011, including Hendra Lembong and Margaret Yao.