Herber De Ruijter has joined fintech specialist Intellect iGTB to lead the development of its digital transaction banking offering.

Based in New Jersey, De Ruijter joins iGTB from solutions provider Backbase, where he was responsible for product development as well as leading the company’s American business and operations. Before that, he worked for experience management vendor SDL Tridion, where he was head of operations of North America. He has more than two decades of experience in product strategy and business development.

“Herber has a long and successful background in developing innovative technologies that support clients’ needs and appetites, particularly within the financial services industry. We are delighted to have him on board and look forward to adding his experience, energy and excitement for change to our market-leading approach to providing full-suite transaction banking products,” says Manish Maakan, CEO of iGTB.

De Ruijter adds: “As well as supporting iGTB’s position as a real thought leader and innovator in this area, my main objective is to help financial institutions accelerate their digital transformations through design-centric and context-aware technologies.”