National Bank of Abu Dhabi and First Gulf Bank have rebranded as First Abu Dhabi Bank (FAB) following a merger of the two entities last month.
The launch of the new brand identity marks the successful union of the two institutions, says Sheikh Tahnoon Bin Zayed Al Nahyan, chairman of FAB, in a statement.
“FAB represents the genesis of a story, built upon our sturdy Abu Dhabi roots and is set to spark a movement dedicated to helping everyone we interact with, to grow stronger. This is an exciting milestone, as we establish a new identity which draws on past achievements, whilst symbolising our vision for the future,” he says.
Abdulhamid Saeed, group CEO of FAB, adds that the new brand reflects FAB’s core values and strategic aim to grow locally and internationally.
“The new branding reflects our aspirations as the UAE’s largest bank by total assets worth AED682bn and one of the region’s dominant banking players by market cap of AED120bn,” he says. “FAB is set to build on our proven track record of strong business performance and loyal customer base, and will leverage synergies across core business groups, create as well as capitalise on new opportunities, and most importantly, meet the evolving needs of our customers.”
The merger between the two banks was legally completed on April 1. Headed by Saeed, FAB’s senior management is composed of staff from both banks, as follows:
- André Sayegh, deputy CEO and acting group head of corporate and investment banking
- Hana Al Rostamani, group head of personal banking
- Arif Shaikh, group head of international
- Karim Karoui, group head of subsidiaries, strategy and transformation
- James Burdett, group chief financial officer
- Khalaf Al Dhaheri, group chief operating officer
- Shirish Bhide, group chief credit officer
- Abhijit Choudhury, group chief risk officer
- P K Medappa, group chief people officer
- Malcolm Walker, group chief audit officer
- Zulfiqar Ali Sulaiman, group chief integration officer