Falcon Trade Corporation has appointed Peter Watson as manager, sales and marketing. His role will entail sales training and recruitment of personnel for sales positions in key areas including the Middle East and Southeast Asia.


“I am extremely pleased to have been given this opportunity,” says Watson. “A company such as Falcon depends on its ability to attract and train sales personnel and I am looking forward to the challenge. In light of the companies plans to expand in Asia I could not have joined Falcon at a more exciting time.”


“Falcon provides a unique service,” says Watson, “and my job will be to make sure we have the personnel necessary to carry that message to our potential clients.”


Watson joins Falcon after a career in sales, which has spanned more than 30 years – with the last two spent as CEO of Ability, a management consultancy firm. Before Ability, he was an IT sales manager for European sales at Compuware – a position he held from 1998 until 2005.


“This appointment is central to our plans to expand Falcon Trade Corporation into Asia and continue our growth in the Middle East,” says Kamel Alzarka, chairman of Falcon Trade. “Peter is an invaluable addition to our team and brings a wealth of experience, which can only benefit Falcon and strengthen our sales team.”