BNP Paribas has appointed Antoine Gustin as country head and CEO of BNP Paribas Thailand.

Gustin joined the French Bank in 1996 and has held a variety of senior positions in credit risks and export finance. He moved to Beijing in 2008 as head of export finance for Greater China and general manager of BNP Paribas China, becoming instrumental in growing the bank’s franchise in that market.

Before his latest appointment, Gustin was managing director, head of export finance for the Middle East and Africa for BNP Paribas Fortis in Brussels.

Gustin takes over the role from Monique Vialatou, who will move to head up BNP Paribas Canada. He will report to regional head of Southeast Asia and CEO of BNP Paribas Singapore, Pierre Veyres.

Commenting on Gustin’s appointment, Veyres says: “Antoine’s experience and enthusiasm will help steer our presence in the region into new and exciting growth areas.”