Johane Seguin has been appointed Export Development Canada’s (EDC) chief representative for Mexico, leading a team of trade representatives in both Mexico City and Monterrey.

With both a business development background – which meant developing a network of key international banks, Canadian companies, government representatives and foreign embassies – and as a financing manager negotiating deals in the mining, power, telecom and oil and gas sectors, Seguin is well positioned to help Canadian exporters and investors build on the more than C$24.1bn in Canadian-Mexican Trade.

According to Seguin, her first priority will be to continue to support Canadian companies and their Mexican clients through the credit crunch. “We will continue to build and strengthen relationships with Mexican buyers so that we can use our credit facilities with them and further open up export opportunities for Canadian suppliers.”

Seguin also points out that in addition to traditional exports such as vehicles, machinery and electrical equipment, and oil and gas equipment, there is also opportunity for companies in sectors such as information, communications and manufacturing technology; the mining and energy sectors; transportation; environmental industries; aerospace; and waste management.

Her priorities include finding new leads, closing transactions and maintaining relationships with key Mexican companies for the benefit of Canadian companies.