Bibby Financial Services has appointed Joe Waters as head of sales for the southern region of England.
Waters has 30 years of experience in the financial services industry, with a focus on supporting UK SMEs. He joins from Partnership Invoice Finance, an invoice finance company, where he served as director for six years. He was previously founding director of Gener8 Finance and has held senior roles with Computershare and PwC, among others.
At Bibby, Waters will focus on growing the financier’s client base in London and the south of England. He will be based in Redhill, Surrey, where he will manage a team of six.
His appointment comes as the firm is seeking to expand its services for SMEs operating across the southern region, Bibby says in a statement.
“The current business environment means businesses need all the support they can get, so we are pleased that we have been able to strengthen our London-South team by appointing Joe,” says Gary Davis, regional sales director for the south at Bibby.
Waters places Nick Carter, who left Bibby in April to found an independent brokerage and advisory firm for commercial funding solutions.