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TradeCard, the provider of on-demand supply chain automation products, has appointed Leif Ringard as vice-president of sales in Europe to drive growth in the region. Ringard joins from EMC where he handled direct, channel, and partner sales throughout Europe.

Before EMC, Ringard spent 20 years supporting technology and services at Motorola, Microsoft, Net Manage, Backweb Technologies, and Lotus Development.

Ringard is based in Munich, Germany, where he focuses on global trade solutions for large enterprises in Europe.