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Identrus has unveiled its new corporate name IdenTrust, “marking a significant step in the company’s overall corporate strategy to further strengthen trust in identity usage and authentication for corporations, financial institutions and government entities,” claims the firm.

In addition to upcoming new products for its spectrum of trust solutions, IdenTrust has also announced several new additions to its management team and to the company’s board of directors.

“Our new brand communicates our commitment to providing a global standard for realtime identity authentication – one that is built upon a foundation of trust and assurance,” says Karen Wendel, CEO of IdenTrust. “IdenTrust delivers a unique identity solution, one that plugs the “trust “gap created by purely technical identity plays. Our new name places that concept front and centre – if you want a gold standard of trust in your identity solutions, then IdenTrust is your answer.”

The emphasis on trust is supported by the company’s two new venture capital backers: Enterprise Partners Venture Capital and Rho Ventures. The new funding not only re-energises the IdenTrust board of directors and the IdenTrust management team, but also positions the company to pursue a revamped and expanded strategy. The new IdenTrust model applies the trust concept across a broad spectrum of users and applications.

In one such example, IdenTrust has worked with Twist (Transaction Workflow Innovation Standards Team) to integrate trusted identities into the financial and physical supply chains of major corporates and financial institutions. One specific proof of concept simplifies the highly regulated process of bank account opening and bank signatory management, allowing corporate treasurers to use a single identity across all of its different banks.

Recently, Twist announced the incorporation of identity validation rules in its open standards portfolio based on the IdenTrust rule set. The collaboration between IdenTrust-Twist on open standards brings a global interoperable standard to the electronic communication between corporations and between corporations and their banks.

In keeping with this new energy and direction, IdenTrust claims it has added new leadership and talent at both the board and executive management level.

John Sculley joins as chairman of the board and is accompanied by the addition of Jean Lavigne, who will help extend the IdenTrust presence in Europe. At the executive management level, the new additions are Thomas Ream as chief operating officer and Andrea Klein as chief marketing officer.

Thomas Ream recently joined IdenTrust as chief operating officer, responsible for operations, the government sector, finance and administration. Ream brings to IdenTrust a deep combination of operations, international and financial experience. Ream has also held senior management roles in other payment and software companies, most recently as vice-president of corporate development and CFO of Tacit Software.

As chief marketing officer, Andrea Klein brings more than 25 years of financial industry experience from both her years at Bank of America and her experience running global industry marketing and professional services organisations. Before IdenTrust, she was the vice-president of Oracle’s financial services industry strategy and marketing.

Currently a venture partner at Rho Capital Partners, Sculley previously worked at Sculley Brothers, a private investment firm he founded and served as CEO of Apple Computer and president and CEO of Pepsi.

With expertise in the international business arena, Jean Lavigne has served as vice-president and country president in France and Belgium for Motorola and he was president and chief executive officer of Motorola. Before joining Motorola, Lavigne was with Digital Equipment Corporation in Europe where he was responsible for Interconnect Technology and served as a member of its European government affairs team.

Sculley and Lavigne join IdenTrust board members Karen Wendel, Andrew McLaughlin, Ben Terk, Carl Eibl, and Doyle Arnold.

IdenTrust is a leader in trusted identity solutions. It is the only bank-developed identity company providing a worldwide network of trusted credentials based on global standards. IdenTrust provides a legally and technologically interoperable environment for authenticating and using identities worldwide. The IdenTrust platform includes a Trust Blueprint, Trust Platform comprised of proven network, delivery and execution capabilities, and both based on a unique understanding of the best combination of technology and expertise in establishing and managing a Trust infrastructure. The IdenTrust platform enables financial institutions, government agencies, and commercial organizations to effectively manage the risks associated with identity authentication; to minimise investment in creating their own legal frameworks; and to deploy a Trust infrastructure smarter, faster and more cost effectively.