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ABN AMRO has announced a series of key appointments, further strengthening its business banking team in Asia. The three senior hires are the latest move to support ABN’s aggressive claim on market share in the SME segment, which has been identified as one of the key areas under the bank’s overall Asia growth strategy.

In direct response to market demand and in line with the bank’s mid-market strategy, ABN AMRO now offers business banking across nine markets in Asia. Providing SMEs with a comprehensive suite of award-winning global products such as cash management, trade and supply chain, treasury, risk-management, investment products and services, ABN AMRO’s business banking solutions are executed locally to help Asian SMEs better manage cash and trade flows as well as optimise returns on their business investments.

Commenting on the appointments, Jeroen Drost, the bank’s CEO in Asia says: “Business

banking is all about people, products and processes. In all of these areas, our clients in Asia partner with us because they benefit from the local execution of our global expertise, capabilities and network. Our value-add is to help Asian SMEs run their businesses more efficiently and exploit opportunities for future growth.”

In Taipei, John Lee joins as head of business banking in Taiwan and is focused on capturing a fast growing share of the triangular Greater China SME investment, trade and payment flows, where the Taiwan leg forms a key component. Lee brings a wealth of experience to ABN, having spent more than 18 years working for local, regional and international banks in Taiwan, most recently as head of SME banking at HSBC.

In a similar capacity, Madi Lazuardi has been appointed head of business banking in Indonesia, focused on capturing the large base of local businesses in Jakarta, Bandung, Semarang, Surabaya, Medan. Lazuardi brings over 18 years of banking experience and a team of local SME relationship managers from Bank Danamon where he was senior vice-president and head of commercial banking.

In Hong Kong, Pin Chua joins business banking’s regional office as head of portfolio management and strategy development, Asia. Chua is focused on the alignment of ABN AMRO’s business banking strategy with country-specific SME demands, as well as ensuring that best practices are consistently applied to the benefit of clients across Asia. Before joining the bank, Chua spent over 18 years working for regional and international institutions, most recently as a managing director at DBS’s enterprise banking team based in Singapore where he spearheaded SME segment penetration.

Dominic Silva and David Yong, heads of business banking for the commercial and consumer client segments in Asia respectively, says: “Business banking has seen promising results and these appointments signal our intent to aggressively build market share in the SME space. To continue to meet client and market demands, we expect to make more appointments in the coming weeks and months.”