The Institute of Export and International Trade has teamed up with a number of partners to create a new website to help SMEs with the ups and downs of importing and exporting.
The Institute of Export and International Trade has spearheaded www.guruonline.tv/export, which answers essential questions about conducting business abroad using more than 500 bite size video clips – from how to manage currency to dealing with interpreters, as well as often overlooked details about local custom and etiquette.
All advice on the site is delivered by experts from 12 participating organisations, including HM Revenue & Customs (HMRC), the CBI, UKTI, Business Link, The Middle East Association, the Intellectual Property Office and the China-Britain Business Council.
Sponsored by the Royal Bank of Scotland, the project is the first time such a comprehensive resource has been offered free of charge and reflects the institute’s role as the leading authority in best practice and competence for businesses trading globally.
The concept was brought to life by online media company GuruOnline which uses video to provide users with the insights and guidance of industry's most esteemed figures.
Lesley Batchelor, chair of the Institute of Export and International Trade, comments: “No other resource offers a breadth of information in such an accessible format. In bringing together the UK’s most important international trade bodies we have concentrated a wealth of expertise on one site.
“Global markets can make a significant contribution to Britain’s economic recovery. However, we need to ensure businesses have the knowledge and skills to reap the rewards.
“This site offers enterprises of all sizes advice on how to overcome the challenges they face and clear answers to the questions that arise as they seek to make the most of international opportunities.”
John Bugeja, RBS head of trade UK and Ireland adds: “We are proud to strengthen our relationship with the Institute of Export through this innovative service. As the UK’s largest corporate bank, RBS is committed to supporting the needs of UK businesses, and international trade is an integral part of this. Moreover, at a time when companies are increasingly seeing growth opportunities in overseas markets, this portal gives them the advice and information they need to make better informed decisions for their business.”
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